Challenge Choice Change (CCC) is a revolutionary research-based coaching model and behavioural framework to develop effective leaders. 


We typically learn more from situations where we have experienced failure or where the outcome achieved was not what we originally expected. These critical incidents or trigger situations are often referred to as 'crucible events' and provide a rich opportunity for learning and self-development. We all experience crucible events during our lifetime but the most effective leaders learn to exploit these opportunities to reflect on, and analyse, their own behaviour 
(challenge)to identify alternative behavioural strategies (choice) and to adapt (change) the way they approach future situations.